courtesy of Marques Almeida

The name Marques Almeida is synonymous with denim, the resurrection of denim, to be accurate. Blazing onto the fashion scene in the Fall of 2011, you would have thought that their trademark frayed denim tee was handed out for free on the corners of fashion capitals. From Kendall Jenner to Rihanna, the celebrity world embraced their designs with fervor, making them an instant hit.



courtesy of Marques Almeida

The Portuguese design duo, Marta Marques and Paulo Almeida, made London their home in 2009, and after working with Vivienne Westwood and Preen they launched Marques Almeida. Their initial collection, a reinvention of denim and it's usage, coupled with traditional Westwood folding techniques, was hailed as genius. This sentiment was reinforced with Marques Almeida winning the prestigious LVMH award for 2015.



courtesy of Marques Almeida

Self describing their label as, “raw, effortless, quietly defiant and cool - hopefully" the partners in design and love have set the gold standard for denim manipulation, setting in motion the frayed, over dyed, ripped trend we see today. Inspired by the 1990's genuine streetstyle as seen in magazines of that decade, the label prefer to work with traditional 100% cotton, indigo denim, considering it a fabric and not necessarily one for jeans. Surprisingly disinterested in being labeled a denim jeans company, they only recently introduced jeans to their collection.



courtesy of Marques Almeida

After a number of years now in the fashion industry, the duo are keen to expand, and most importantly not be pigeon-holed as a company that only works with denim. Their latest fall '15 collection saw the introduction of brocade and knitwear, with similar techniques applied to that of their denim. Have they rocked the boat a little too much, perhaps… Their collection was met with mixed reviews from the fashion world that was so intrigued by their manipulation of denim, and were hoping for more perhaps.



courtesy of Vogue



courtesy of Vogue

We see this desire to grow as exciting, there is nothing more intriguing than watching the thought process of a design team, and how it is received, over a period of a few seasons. The tug of war between the design dreams and the fashion expectations. One thing is for sure, their LVMH award has earned them the credibility, respect and funds to allow them to spread their wings of creativity so much more.



courtesy of Vogue